Work / Bloom Boutique
Retail & E-commerce E-commerce Build 3 weeks

Bloom Boutique

Fast E-commerce Store

Nottingham-based boutique needed a fast, modern e-commerce site that didn't compromise performance for features. Shopify alone was too slow; custom build was too expensive.

Technologies Used
Astro Shopify Stripe

01 — The Challenge

The Challenge

Standard Shopify themes loaded in 3-4 seconds, hurting conversion rates. Custom agency builds quoted £8k+. Needed speed without sacrificing Shopify's powerful e-commerce features.

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Shopify theme loaded in 3.8 seconds

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Mobile cart abandonment at 68%

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Limited control over design

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High bounce rate from Google Ads (72%)

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Custom agency quotes £8k-£12k

02 — Our Solution

Our Solution

We built a headless Astro frontend connected to Shopify's powerful backend, delivering speed without losing functionality.

01

Headless Astro + Shopify architecture

02

Product catalog pre-rendered for speed

03

Shopify Checkout for secure payments

04

Image optimization & lazy loading

05

Mobile-first cart experience

06

Stripe payment integration

03 — The Results

The Results

Lighthouse Score
58/100
96/100
+66%
Load Time
3.8s
1.2s
3.2x faster
Mobile Performance
42/100
93/100
+121%
Cart Abandonment
68%
52%
-16pts

Business Impact

Conversion rate improved from 1.8% to 2.9%

Google Ads bounce rate dropped to 54%

Average order value increased £12

Product page loads feel instant to customers

Client Feedback

"The difference is night and day. Customers comment on how fast the site is, and our conversion rate improved significantly. Worth every penny."
Emma Clarke
Founder, Bloom Boutique

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We can help you achieve the same performance improvements. Transparent pricing, fast delivery, full ownership.